According to Zap2It's monthly ratings scorecard, the series premiere of Deadman Wonderland was #1 in its time period among adults 18-24 (up 14% vs. the 2011 time period), men 18-34 and men 18-24 (up 2%). Immediately following, the series premiere of Casshern Sins ranked #1 in the time period among men 18-34 & 18-24.
Regarding the block's overall debut ratings Toonami Veep Jason DeMarco responds, "We need to do better".
For a quick look at [as]'s May performance highlights, click "Read More..."
Across May 2012, Adult Swim ranked as television’s #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-34 & 18-24. In Prime Time, Adult Swim also ranked #3 among basic cable networks for delivery of adults 18-34. In a month dominated by NBA Basketball, Adult Swim programming still accounted for 5 of the top 50 telecasts of the month on basic cable among adults 18-34.
Among Adult Swim original programming, Eagleheart (Thursdays, 12 a.m.) and Metalocalypse (Sundays, 12:15 a.m.) ranked #1 in their respective time periods among all adults 18-34, 18-49 & 18-24, and men 18-34 & 18-24. Similarly, American Dad (Fridays, 10 p.m.), Loiter Squad (Sundays, 11:30 p.m.) and Bleach (Saturdays, 12 a.m.) each ranked #1 in their respective time periods among adults 18-34 & 18-24, and men 18-34 & 18-24.
