Toonami has seen substantial ratings growth since its relaunch last Monday, March 17. Brand new episodes of top-rated Dragon Ball Z and the new animé series Rurouni Kenshin were particularly impressive. Among tweens 9-14, the block grew 24% in delivery (734,000) and 21% in rating (2.9), compared to the same time period last year. With boys 9-14, the franchise gained 34% in delivery (629,000) and 32% in rating (4.9).

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(also included is Adult Swim Ratings)

Highlights of both series performances vs. their corresponding time period in 2002 are as follows:
Dragon Ball Z (5:30 p.m.)

Tweens 9-14 delivery (933,000) increased by 56%, and ratings (3.7) by 54%.

Boys 9-14 delivery (796,000) grew by 67%, and ratings (6.2) by 63%

Rurouni Kenshin (6:30 p.m.)

Tweens 9-14 delivery (691,000) expanded by 38%, and ratings (2.7) by 35%

Boys 9-14 delivery (590,000) jumped 45%, and ratings (4.6) jumped 44%.

Adult Swim (Sunday-Thursday, 11 p.m.-2 a.m.), Cartoon Network's late-night franchise of animated programming for adult viewers, also made a big splash last week, scoring triple-digit delivery and ratings gains among its young male target demos. Highlights of Adult Swim's performance vs. the same time period last year include the following:

Men 18-34 mushroomed by 198% for delivery (264,000) and by 100% for ratings (0.6).

Men 18-24 increased by 108% for delivery (129,000) and by 100% for ratings (1.0).

Adults 18-34 grew by 67% for delivery (291,000) and by 33% for ratings (0.4).

Adults 18-24 improved by 132% for delivery (190,000) and by 133% for ratings (0.7).