Toonami Infolink - The Batman TOONAMI Premiere Continues Ratings Power of DC Heroes

Target Kids Delivery at Cartoon Network Garners 14th Straight Week of Double-Digit Growth
Release Date: 4/5/2005

Red-Hot FRIDAYS and TOONAMI Earn Triple-Digit Delivery, Ratings Gains

Launching into its fourth month of double-digit ratings and delivery growth among its key kids demos, Cartoon Network this week boasted kids’ total day and prime time performances continuing their upward trajectories across the board, according to Nielsen Media Research. Among its standouts, the network’s signature franchise programming—FRIDAYS (Friday, 7 p.m.-12 a.m.), TOONAMI (Saturday, 7-11 p.m.) and MIGUZI (Monday-Sunday, 5-7 p.m.)—all scored triple and double-digit gains among their respective target demos. And the Saturday night premiere of The Batman (8:30 p.m.) proved the dark knight’s continuing strength among tween viewers, charting strong triple-digit growth among the 9-14-year-old audience.

(Click "Read More" for the highlights of both Toonami and The Batman ’s performance vs. the same time period last year)

TOONAMI (Saturday, 7-11 p.m.)
* Tweens 9-14 delivery (488,000) improved by 94% and ratings (2.0) by 100%.
* Kids 6-11 delivery (589,000) leaped by 67% and ratings (2.4) by 60%.

The Batman (Saturday, 8:30 p.m.)
* Tweens 9-14 delivery (422,000) and ratings both surged by 143%.
* Kids 6-11 delivery (591,000) catapulted by 84% and ratings (2.4) by 85%.

Cartoon Network, currently seen in 87.8 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment.